Tag: storytelling

emotional branding
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Posted in Branding Emotional Branding

A Brand with Feelings – Emotional Branding

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding

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Posted in Brand Marketing Branding Emotional Branding

The Power of a Brand – How to Extract Value from Nothing

Years ago in my economic classes I learnt that supply and demand determined the price/value of most products especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

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Posted in Branding

Wrapping Brands in Hope, Love, Joy, Peace and Bacon

We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon

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Posted in Branding

Best Seller – Brand Storytelling

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling