Tag: storytelling
A Brand with Feelings – Emotional Branding
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding
The Power of a Brand – How to Extract Value from Nothing
Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing
Wrapping Brands in Hope, Love, Joy, Peace and Bacon
We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon
Best Seller – Brand Storytelling
We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling