Tag: marketing
Pink Colour Branding
It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding
Fear Is The Greatest Persuader That Doesn’t Terrify Brands
Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands
Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
The Who, What, How & Why of a Brand is Big
The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big
The Power of a Brand – How to Extract Value from Nothing
Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing
