Tag: marketing

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Posted in Brand Identity Branding

Pink Colour Branding

It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding

Using fear to build a brand
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Posted in Branding Emotional Branding

Fear Is The Greatest Persuader That Doesn’t Terrify Brands

Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands

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Posted in Brand Identity Brand Marketing Branding

Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

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Posted in Brand Development Brand Identity Brand Marketing Branding

The Who, What, How & Why of a Brand is Big

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

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Posted in Brand Marketing Branding Emotional Branding

The Power of a Brand – How to Extract Value from Nothing

Years ago in my economic classes I learnt that supply and demand determined the price/value of most products especially commodities…. more The Power of a Brand – How to Extract Value from Nothing