Tag: crisis management
Posted in Brand Identity Brand Marketing Branding
Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
Posted in Brand News Branding
Can You Put Your Trust In Brands?
Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?
Posted in Brand Identity
What does a red cup have to do with branding?
Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?
Posted in Branding
Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism