Tag: crisis management

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Posted in Brand Identity Brand Marketing Branding

Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

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Posted in Brand News Branding

Can You Put Your Trust In Brands?

Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?

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Posted in Brand Identity

What does a red cup have to do with branding?

Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?

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Posted in Branding

Brand Terrorism

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism