Tag: branding

Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding

It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding

Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s… more Lovable Animals Create Formidable Brands

Brands have played an intrinsic role in our lives. Some brands have mimicked culture, while others have created and driven… more Brands Make the World Go ‘Round

Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why… more The Secret to a Successful Brand Starts with “Why”

The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.

Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer

It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns

As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide… more Simple Brands Are Simply Better

Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding

As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to… more 6 Insights That Could Impact Your Brand in 2017

This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season

Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive in the future, you must be… more From B to B or Not to B? That is the Question.