Tag: brand story

The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.

It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding

This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season

Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling