Tag: brand story

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Posted in Brand Marketing Branding

The World Needs More Canadian Brands, and We’re Not Sorry.

The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.

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Posted in Branding Emotional Branding

The Best 2017 Brand Campaigns

It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns

emotional branding
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Posted in Branding Emotional Branding

A Brand with Feelings – Emotional Branding

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding

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Posted in Branding

Top Brands that Hit Home this Holiday Season

This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season

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Posted in Brand Marketing Branding Emotional Branding

The Power of a Brand – How to Extract Value from Nothing

Years ago in my economic classes I learnt that supply and demand determined the price/value of most products especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

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Posted in Brand Identity Brand Marketing

Is Your Brand Ready for Content Marketing?

The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?

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Posted in Branding

Best Seller – Brand Storytelling

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling