Tag: brand story
The World Needs More Canadian Brands, and We’re Not Sorry.
The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.
The Best 2017 Brand Campaigns
It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns
A Brand with Feelings – Emotional Branding
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding
Top Brands that Hit Home this Holiday Season
This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season
The Power of a Brand – How to Extract Value from Nothing
Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing
Is Your Brand Ready for Content Marketing?
The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?
Best Seller – Brand Storytelling
We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling