Tag: brand personality
The Who, What, How & Why of a Brand is Big
The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big
Laughter Is the Shortest Distance Between Brand and Customer
Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer
Are You Good Enough to Be a Personal Brand?
Do human brands exist? If you are a celebrity or famous are you a brand by default? Not necessarily, I… more Are You Good Enough to Be a Personal Brand?
