Tag: brand logo

0 1599
Posted in Brand Development Brand Identity Brand Marketing Branding

The Who, What, How & Why of a Brand is Big

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

0 592
Posted in Brand Identity

What’s a brand name and logo worth?

No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?

0 1387
Posted in Brand Identity

Building a Brand Identity Is Getting Hard

The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard