Tag: brand issues

0 894
Posted in Brand Identity Branding

What Brands Need to Know About Millennials

First, I must disclose that I am not a Millennial. I like to think I’ve helped shape them but they… more What Brands Need to Know About Millennials

0 1148
Posted in Branding

6 Insights That Could Impact Your Brand in 2017

As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to… more 6 Insights That Could Impact Your Brand in 2017

0 1684
Posted in Branding Emotional Branding

Brand Overkill – Why Less is More

Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More

0 903
Posted in Brand News Branding

5 Important Tips to Protect Your Brand in an Economic Storm

Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are… more 5 Important Tips to Protect Your Brand in an Economic Storm

0 1123
Posted in Brand News Branding

Can You Put Your Trust In Brands?

Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?

0 691
Posted in Brand Identity

What does a red cup have to do with branding?

Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?

0 1224
Posted in Branding

Brand Terrorism

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism

0 1180
Posted in Brand Identity Branding

5 Ways to Keep a Brand Out of Trouble

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble