Tag: brand issues
What Brands Need to Know About Millennials
First, I must disclose that I am not a Millennial. I like to think I’ve helped shape them but they… more What Brands Need to Know About Millennials
6 Insights That Could Impact Your Brand in 2017
As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to… more 6 Insights That Could Impact Your Brand in 2017
Brand Overkill – Why Less is More
Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More
5 Important Tips to Protect Your Brand in an Economic Storm
Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are… more 5 Important Tips to Protect Your Brand in an Economic Storm
Can You Put Your Trust In Brands?
Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?
What does a red cup have to do with branding?
Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?
Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism
5 Ways to Keep a Brand Out of Trouble
Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble