Tag: brand identity
The Amazing Magic Of Audio Branding
Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding
The Who, What, How & Why of a Brand is Big
The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big
From B to B or Not to B? That is the Question.
Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive in the future, you must be… more From B to B or Not to B? That is the Question.
Brand’s Voice… it’s not what is said, it’s how it’s said that matters
Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters
What does a red cup have to do with branding?
Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?
Why Care About Brand Architecture
In any significant construction project like a hospital, office building or condominium the starting point is generally its architecture which… more Why Care About Brand Architecture
Using Sex to Build a Brand
It’s a known fact that using sex to sell a brand works. But does it build lasting brands? If you… more Using Sex to Build a Brand
What’s a brand name and logo worth?
No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?
Building a Brand Identity Is Getting Hard
The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard
