Tag: brand identity

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Posted in Brand Identity Branding

The Amazing Magic Of Audio Branding

Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding

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Posted in Brand Development Brand Identity Brand Marketing Branding

The Who, What, How & Why of a Brand is Big

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

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Posted in Brand Identity Branding

From B to B or Not to B? That is the Question.

Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive the future you need to be… more From B to B or Not to B? That is the Question.

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Posted in Brand Identity Branding

Brand’s Voice… it’s not what is said, it’s how it’s said that matters

Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters

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Posted in Brand Identity

What does a red cup have to do with branding?

Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?

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Posted in Brand Identity

Why Care About Brand Architecture

In any significant construction project like a hospital, office building or condominium the starting point is generally its architecture which… more Why Care About Brand Architecture

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Posted in Branding

Using Sex to Build a Brand

It’s a known fact that using sex to sell a brand works. But does it build lasting brands? If you… more Using Sex to Build a Brand

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Posted in Brand Identity

Building a Brand Identity Is Getting Hard

The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard

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Posted in Brand Identity

What’s a brand name and logo worth?

No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?