Tag: brand development

0 375
Posted in Brand Identity Branding

Simple Brands Are Simply Better

As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide… more Simple Brands Are Simply Better

0 308
Posted in Branding

Is Your City Sticky Enough To Be A Brand?

In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?

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Posted in Brand Identity Branding

Does the colour of a brand really matter?

“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?

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Posted in Brand Identity Branding

10 Simple Secrets to Keep Your Brand Creative

Creativity is at the core of every successful brand. It’s the essence of what makes the world go round, driven… more 10 Simple Secrets to Keep Your Brand Creative

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Posted in Brand Identity Branding

Brands Need to Be Faster to Stay Alive

I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive

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Posted in Brand Identity Branding Digital Branding

WABBA (Will All Brands Become Acronyms)

Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)

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Posted in Brand Identity

Building a Brand Identity Is Getting Hard

The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard