Tag: brand development
Simple Brands Are Simply Better
As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide… more Simple Brands Are Simply Better
Is Your City Sticky Enough To Be A Brand?
In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?
Does the colour of a brand really matter?
“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?
10 Simple Secrets to Keep Your Brand Creative
Creativity is at the core of every successful brand. It’s the essence of what makes the world go round, driven… more 10 Simple Secrets to Keep Your Brand Creative
Brands Need to Be Faster to Stay Alive
I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive
WABBA (Will All Brands Become Acronyms)
Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)
Building a Brand Identity Is Getting Hard
The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard
