Tag: brand design
The Amazing Magic Of Audio Branding
Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding
Pink Colour Branding
It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding
The Touch of a Brand
In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand
What does a red cup have to do with branding?
Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?
Wine Branding Will Drive You To Drink*
Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*
Does the colour of a brand really matter?
“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?
The Scent of a Successful Brand
I still remember the scent of my first new car. It was a sweet smell of success—a blend of new… more The Scent of a Successful Brand
Brands Need to Be Faster to Stay Alive
I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive
Using Sex to Build a Brand
It’s a known fact that using sex to sell a brand works. But does it build lasting brands? If you… more Using Sex to Build a Brand
Be First In The Customer’s Mind
Branding is all about mind over matter It’s important to understand how the brain works if you want to build… more Be First In The Customer’s Mind
WABBA (Will All Brands Become Acronyms)
Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)
What’s a brand name and logo worth?
No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?
Building a Brand Identity Is Getting Hard
The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard