Tag: brand architecture

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

Companies invest millions of dollars building and protecting brand names. A brand, by any other name, would lose all the… more A brand, by any other name…

Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More

Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters

In any significant construction project like a hospital, office building or condominium the starting point is generally its architecture which… more Why Care About Brand Architecture

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble

Branding is all about mind over matter It’s important to understand how the brain works if you want to build… more Be First In The Customer’s Mind

Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)

No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?

The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard