caring brands

Six Reasons Why Brands Should Care

Building a brand on functional and emotional benefits isn’t entirely good enough today. Beyond the brand promise, brands need to be socially responsible. What does this mean? The most common buzzwords are sustainable (overused word), ethical, corporate socially responsible or CSR, green, eco-friendly, cause-marketing, and community involvement. The sum of all of these terms is doing good or protecting people and/or the planet. Can you buy it?

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