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Posted in Branding

Be First In The Customer’s Mind

Branding is all about mind over matter It’s important to understand how the brain works if you want to build… more Be First In The Customer’s Mind

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Posted in Brand Identity Branding Digital Branding

WABBA (Will All Brands Become Acronyms)

Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)

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Posted in Brand Identity

Building a Brand Identity Is Getting Hard

The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard

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Posted in Brand Identity

What’s a brand name and logo worth?

No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?