Never Underestimate Who Owns Your Brand
Brands are owned by its customers. It’s their experience with the brand that matters. It’s their relationship and perception. As… more Never Underestimate Who Owns Your Brand
Be First In The Customer’s Mind
Branding is all about mind over matter It’s important to understand how the brain works if you want to build… more Be First In The Customer’s Mind
WABBA (Will All Brands Become Acronyms)
Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)
Building a Brand Identity Is Getting Hard
The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard
What’s a brand name and logo worth?
No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?
