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Posted in Brand Identity Branding

10 Simple Secrets to Keep Your Brand Creative

Creativity is at the core of every successful brand. It’s the essence of what makes the world go round, driven… more 10 Simple Secrets to Keep Your Brand Creative

car interior scent
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Posted in Brand Identity Branding

The Scent of a Successful Brand

I still remember the scent of my first new car. It was a sweet smell of success—a blend of new… more The Scent of a Successful Brand

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Posted in Brand Identity Branding

Brands Need to Be Faster to Stay Alive

I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive

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Posted in Branding

Are You Good Enough to Be a Personal Brand?

Do human brands exist? If you are a celebrity or famous are you a brand by default? Not necessarily, I… more Are You Good Enough to Be a Personal Brand?

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Posted in Branding

Using Sex to Build a Brand

It’s a known fact that using sex to sell a brand works. But does it build lasting brands? If you… more Using Sex to Build a Brand

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Posted in Branding

Never Underestimate Who Owns Your Brand

Brands are owned by its customers. It’s their experience with the brand that matters. It’s their relationship and perception. As… more Never Underestimate Who Owns Your Brand

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Posted in Branding

Be First In The Customer’s Mind

Branding is all about mind over matter It’s important to understand how the brain works if you want to build… more Be First In The Customer’s Mind

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Posted in Brand Identity Branding Digital Branding

WABBA (Will All Brands Become Acronyms)

Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)

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Posted in Brand Identity

Building a Brand Identity Is Getting Hard

The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard

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Posted in Brand Identity

What’s a brand name and logo worth?

No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?