0 4723
Posted in Brand Marketing Branding Emotional Branding

The Power of a Brand – How to Extract Value from Nothing

Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

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Posted in Branding Digital Branding

9 Future Trends That Will Define Brands

Brands need to be ready today to address future trends. In some cases, they may be too late. This article… more 9 Future Trends That Will Define Brands

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Posted in Branding

Wrapping Brands in Hope, Love, Joy, Peace and Bacon

We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon

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Posted in Brand News Branding

Can You Put Your Trust In Brands?

Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?

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Posted in Brand Identity Branding

Brand’s Voice… it’s not what is said, it’s how it’s said that matters

Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters

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Posted in Branding

Is Your City Sticky Enough To Be A Brand?

In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?

0 2138
Posted in Brand Identity

What does a red cup have to do with branding?

Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?

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Posted in Brand Identity Branding

Is a Tagline or Slogan Brand Critical?

First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is a Tagline or Slogan Brand Critical?

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Posted in Branding

Wine Branding Will Drive You To Drink*

Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*

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Posted in Branding Digital Branding

Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

The leading institutional brands are big, cumbersome and steeped in tradition and process. Their brand voice has been carefully crafted… more Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

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Posted in Brand Identity

Why Care About Brand Architecture

In any significant construction project like a hospital, office building or condominium the starting point is generally its architecture which… more Why Care About Brand Architecture

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Posted in Brand Identity Brand Marketing

Is Your Brand Ready for Content Marketing?

The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?

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Posted in Branding

Brand Terrorism

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism

0 3616
Posted in Branding

Best Seller – Brand Storytelling

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling

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Posted in Brand Identity Branding

5 Ways to Keep a Brand Out of Trouble

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble

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Posted in Brand Identity Branding

Does the colour of a brand really matter?

“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?