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Posted in Brand Identity

What does a red cup have to do with branding?

Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?

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Posted in Brand Identity Branding

Is A Tagline or Slogan Brand Critical?

First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is A Tagline or Slogan Brand Critical?

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Posted in Branding

Wine Branding Will Drive You To Drink*

Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*

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Posted in Branding Digital Branding

Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

The leading institutional brands are big, cumbersome and steeped in tradition and process. Their brand voice has been carefully crafted… more Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

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Posted in Brand Identity

Why Care About Brand Architecture

In any significant construction project like a hospital, office building or condominium the starting point is generally its architecture which… more Why Care About Brand Architecture

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Posted in Brand Identity Brand Marketing

Is Your Brand Ready for Content Marketing?

The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?

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Posted in Branding

Brand Terrorism

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism

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Posted in Branding

Best Seller – Brand Storytelling

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling

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Posted in Brand Identity Branding

5 Ways to Keep a Brand Out of Trouble

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble

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Posted in Brand Identity Branding

Does the colour of a brand really matter?

“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?

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Posted in Brand Identity Branding

10 Simple Secrets to Keep Your Brand Creative

Creativity is at the core of every successful brand. It’s the essence of what makes the world go round, driven… more 10 Simple Secrets to Keep Your Brand Creative

car interior scent
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Posted in Brand Identity Branding

The Scent of a Successful Brand

I still remember the scent of my first new car. It was a sweet smell of success—a blend of new… more The Scent of a Successful Brand

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Posted in Brand Identity Branding

Brands Need to Be Faster to Stay Alive

I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive

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Posted in Branding

Are You Good Enough to Be a Personal Brand?

Do human brands exist? If you are a celebrity or famous are you a brand by default? Not necessarily, I… more Are You Good Enough to Be a Personal Brand?

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Posted in Branding

Using Sex to Build a Brand

It’s a known fact that using sex to sell a brand works. But does it build lasting brands? If you… more Using Sex to Build a Brand

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Posted in Branding

Never Underestimate Who Owns Your Brand

Brands are owned by its customers. It’s their experience with the brand that matters. It’s their relationship and perception. As… more Never Underestimate Who Owns Your Brand