Rethinking Personal Branding
In 1997, Tom Peters coined the phrase “Me Inc.” This sparked the idea that we should strategically build our own personal… more Rethinking Personal Branding
What Brands Need to Know About Millennials
First, I must disclose that I am not a Millennial. I like to think I’ve helped shape them but they… more What Brands Need to Know About Millennials
Are Brands Ready for the Political Arena?
Since the Trump administration came into power, there have been more brands taking a position on political issues (willingly and… more Are Brands Ready for the Political Arena?
Six Reasons Why Brands Should Care
Building a brand on functional and emotional benefits isn’t entirely good enough today. Beyond the brand promise, brands need to… more Six Reasons Why Brands Should Care
The Secret to a Successful Brand Starts with “Why”
Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why… more The Secret to a Successful Brand Starts with “Why”
A brand, by any other name…
Companies invest millions of dollars building and protecting brand names. A brand, by any other name, would lose all the… more A brand, by any other name…
Why Are So Many Retail Brands Closing?
Is a retail evolution happening before our eyes? Commercial real estate firm Crushman & Wakefield estimates that more than 12,000… more Why Are So Many Retail Brands Closing?
The World Needs More Canadian Brands, and We’re Not Sorry.
The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.
Laughter Is the Shortest Distance Between Brand and Customer
Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer
The Best 2017 Brand Campaigns
It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns
Simple Brands Are Simply Better
As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide… more Simple Brands Are Simply Better
The Best Way For A Brand To Taste Great Is Branding
Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding
A Brand with Feelings – Emotional Branding
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding
6 Insights That Could Impact Your Brand in 2017
As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to… more 6 Insights That Could Impact Your Brand in 2017
Top Brands that Hit Home this Holiday Season
This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season
From B to B or Not to B? That is the Question.
Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive in the future, you must be… more From B to B or Not to B? That is the Question.