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Posted in Brand Development Branding Cool Brands Emotional Branding

Cool Brands – The Cool Factors

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors

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Posted in Animal Branding Branding Emotional Branding

Lovable Animals Create Formidable Brands

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest is required…. more Lovable Animals Create Formidable Brands

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Posted in Brand Development Branding

How Do Brands Deliver the Future? Innovate

Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a… more How Do Brands Deliver the Future? Innovate

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Posted in Brand Future Brand News Branding

Five Digital Brand Trends: Opportunity or Threat

The digital world continues to transform businesses and brands. Agile brands that can anticipate the future and take advantage of… more Five Digital Brand Trends: Opportunity or Threat

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Posted in Brand Development Branding

9 Creative Ideas for Great Branding

Creativity is at the core of every successful brand. It is a continuous reinvention driven by new ideas and new… more 9 Creative Ideas for Great Branding

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Posted in Branding

Brands Make the World Go ‘Round

Brands have played an intrinsic role in our lives. Some brands have mimicked culture, while others have created and driven… more Brands Make the World Go ‘Round

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Posted in Brand Identity Branding

Rethinking Personal Branding

In 1997, Tom Peters coined the phrase “Me Inc.” This sparked the idea that we should strategically build our own personal… more Rethinking Personal Branding

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Posted in Brand Identity Branding

What Brands Need to Know About Millennials

First, I must disclose that I am not a Millennial. I like to think I’ve helped shape them but they… more What Brands Need to Know About Millennials

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Posted in Branding

Are Brands Ready for the Political Arena?

Since the Trump administration came into power, there have been more brands taking a position on political issues (willingly and… more Are Brands Ready for the Political Arena?

caring brands
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Posted in Branding Emotional Branding

Six Reasons Why Brands Should Care

Building a brand on functional and emotional benefits isn’t entirely good enough today. Beyond the brand promise, brands need to… more Six Reasons Why Brands Should Care

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Posted in Branding Emotional Branding

The Secret to a Successful Brand Starts with “Why”

Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why… more The Secret to a Successful Brand Starts with “Why”

Guess the brands - answer at the bottom of the article.
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Posted in Brand Identity Branding

A brand, by any other name…

Companies invest millions of dollars building and protecting brand names. A brand, by any other name, would lose all the… more A brand, by any other name…

why are so many retail brands closing
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Posted in Brand News Branding

Why Are So Many Retail Brands Closing?

Is a retail evolution happening before our eyes? Commercial real estate firm Crushman & Wakefield estimates that more than 12,000… more Why Are So Many Retail Brands Closing?

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Posted in Brand Marketing Branding

The World Needs More Canadian Brands, and We’re Not Sorry.

The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.

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Posted in Branding Emotional Branding

Laughter Is the Shortest Distance Between Brand and Customer

Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer

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Posted in Branding Emotional Branding

The Best 2017 Brand Campaigns

It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns