The Best Way For A Brand To Taste Great Is Branding
Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding
A Brand with Feelings – Emotional Branding
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding
6 Insights That Could Impact Your Brand in 2017
As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to… more 6 Insights That Could Impact Your Brand in 2017
Top Brands that Hit Home this Holiday Season
This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season
From B to B or Not to B? That is the Question.
Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive the future you need to be… more From B to B or Not to B? That is the Question.
The Touch of a Brand
In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand
Brand Overkill – Why Less is More
Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More
Learn How To Inspire Employees To Become Brand Advocates
Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates
5 Important Tips to Protect Your Brand in an Economic Storm
Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are… more 5 Important Tips to Protect Your Brand in an Economic Storm
The Power of a Brand – How to Extract Value from Nothing
Years ago in my economic classes I learnt that supply and demand determined the price/value of most products especially commodities…. more The Power of a Brand – How to Extract Value from Nothing
9 Future Trends That Will Define Brands
Brands need to be ready today to address future trends. In some cases, they may be too late. This article… more 9 Future Trends That Will Define Brands
Wrapping Brands in Hope, Love, Joy, Peace and Bacon
We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon
Can You Put Your Trust In Brands?
Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?
Brand’s Voice… it’s not what is said, it’s how it’s said that matters
Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters
Is Your City Sticky Enough To Be A Brand?
In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?
What does a red cup have to do with branding?
Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?