Category: Emotional Branding
Emotional Branding is about building brands that appeal directly to a consumer’s emotional state, needs and aspirations.
Posted in Brand Marketing Branding Emotional Branding
The Power of a Brand – How to Extract Value from Nothing
Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing