Category: Emotional Branding

Emotional Branding is about building brands that appeal directly to a consumer’s emotional state, needs and aspirations.

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Posted in Brand Marketing Branding Emotional Branding

The Power of a Brand – How to Extract Value from Nothing

Years ago in my economic classes I learnt that supply and demand determined the price/value of most products especially commodities…. more The Power of a Brand – How to Extract Value from Nothing