Category: Emotional Branding

Emotional Branding is about building brands that appeal directly to a consumer’s emotional state, needs and aspirations.

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Posted in Branding Cool Brands Emotional Branding

Brand Love – Target The Heart and Win Big

“I pledge to fulfill my brand promise: I will be faithful to you and honest with you; I will respect,… more Brand Love – Target The Heart and Win Big

man in santa claus costume
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Posted in Brand Marketing Branding Emotional Branding

How Brands Inspire the Holiday Spirit in the Year 2020

It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020

Using fear to build a brand
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Posted in Branding Emotional Branding

Fear Is The Greatest Persuader That Doesn’t Terrify Brands

Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands

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Posted in Brand Future Branding Emotional Branding

COVID-19: Actions to Protect Your Brand in a Volatile World

The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government… more COVID-19: Actions to Protect Your Brand in a Volatile World

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Posted in Branding Emotional Branding

The Spirit of the Christmas Brand

The most wonderful time for brands ‘Tis the season for corporate/retail brands to perpetuate the Christmas brand. No other holiday… more The Spirit of the Christmas Brand

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Posted in Brand Development Branding Cool Brands Emotional Branding

Cool Brands – The Cool Factors

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors

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Posted in Animal Branding Branding Emotional Branding

Lovable Animals Create Formidable Brands

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s… more Lovable Animals Create Formidable Brands

care brands
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Posted in Branding Emotional Branding

Six Reasons Why Brands Should Care

Building a brand on functional and emotional benefits isn’t entirely good enough today. Beyond the brand promise brands need to… more Six Reasons Why Brands Should Care

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Posted in Branding Emotional Branding

The Secret to a Successful Brand Starts with “Why”

Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why… more The Secret to a Successful Brand Starts with “Why”

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Posted in Branding Emotional Branding

Laughter Is the Shortest Distance Between Brand and Customer

Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer

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Posted in Branding Emotional Branding

The Best 2017 Brand Campaigns

It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns

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Posted in Brand Marketing Branding Emotional Branding

The Best Way For A Brand To Taste Great Is Branding

Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding

emotional branding
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Posted in Branding Emotional Branding

A Brand with Feelings – Emotional Branding

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding

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Posted in Brand Identity Branding Emotional Branding

The Touch of a Brand

In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand

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Posted in Branding Emotional Branding

Brand Overkill – Why Less is More

Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More

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Posted in Brand Marketing Branding Emotional Branding

Learn How To Inspire Employees To Become Brand Advocates

Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates