Category: Emotional Branding
Emotional Branding is about building brands that appeal directly to a consumer’s emotional state, needs and aspirations.
Brand Love – Target The Heart and Win Big
“I pledge to fulfill my brand promise: I will be faithful to you and honest with you; I will respect,… more Brand Love – Target The Heart and Win Big
How Brands Inspire the Holiday Spirit in the Year 2020
It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020
Fear Is The Greatest Persuader That Doesn’t Terrify Brands
Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands
COVID-19: Actions to Protect Your Brand in a Volatile World
The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government… more COVID-19: Actions to Protect Your Brand in a Volatile World
The Spirit of the Christmas Brand
The most wonderful time for brands ‘Tis the season for corporate/retail brands to perpetuate the Christmas brand. No other holiday… more The Spirit of the Christmas Brand
Cool Brands – The Cool Factors
Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors
Lovable Animals Create Formidable Brands
Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s… more Lovable Animals Create Formidable Brands
Six Reasons Why Brands Should Care
Building a brand on functional and emotional benefits isn’t entirely good enough today. Beyond the brand promise, brands need to… more Six Reasons Why Brands Should Care
The Secret to a Successful Brand Starts with “Why”
Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why… more The Secret to a Successful Brand Starts with “Why”
Laughter Is the Shortest Distance Between Brand and Customer
Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer
The Best 2017 Brand Campaigns
It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns
The Best Way For A Brand To Taste Great Is Branding
Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding
A Brand with Feelings – Emotional Branding
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding
The Touch of a Brand
In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand
Brand Overkill – Why Less is More
Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More
Learn How To Inspire Employees To Become Brand Advocates
Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates
