Branding is the strategy to create a memorable, unique and inspiring brand image of the product or service you sell.
Brands Need to Be Faster to Stay Alive
I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive
Are You Good Enough to Be a Personal Brand?
Do human brands exist? If you are a celebrity or famous are you a brand by default? Not necessarily, I… more Are You Good Enough to Be a Personal Brand?
Never Underestimate Who Owns Your Brand
Brands are owned by its customers. It’s their experience with the brand that matters. It’s their relationship and perception. As… more Never Underestimate Who Owns Your Brand
Using Sex to Build a Brand
It’s a known fact that using sex to sell a brand works. But does it build lasting brands? If you… more Using Sex to Build a Brand
Be First In The Customer’s Mind
Branding is all about mind over matter It’s important to understand how the brain works if you want to build… more Be First In The Customer’s Mind
WABBA (Will All Brands Become Acronyms)
Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)