Category: Branding
Branding is the strategy to create a memorable, unique and inspiring brand image of the product or service you sell.
The Touch of a Brand
In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand
Brand Overkill – Why Less is More
Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More
Learn How To Inspire Employees To Become Brand Advocates
Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates
5 Important Tips to Protect Your Brand in an Economic Storm
Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are… more 5 Important Tips to Protect Your Brand in an Economic Storm
The Power of a Brand – How to Extract Value from Nothing
Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing
9 Future Trends That Will Define Brands
Brands need to be ready today to address future trends. In some cases, they may be too late. This article… more 9 Future Trends That Will Define Brands
Wrapping Brands in Hope, Love, Joy, Peace and Bacon
We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon
Can You Put Your Trust In Brands?
Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?
Brand’s Voice… it’s not what is said, it’s how it’s said that matters
Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters
Is Your City Sticky Enough To Be A Brand?
In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?
Is a Tagline or Slogan Brand Critical?
First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is a Tagline or Slogan Brand Critical?
Wine Branding Will Drive You To Drink*
Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*
Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers
The leading institutional brands are big, cumbersome and steeped in tradition and process. Their brand voice has been carefully crafted… more Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers
Brand Terrorism
Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism
Best Seller – Brand Storytelling
We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling
5 Ways to Keep a Brand Out of Trouble
Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble