Category: Branding

First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is A Tagline or Slogan Brand Critical?

Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*

The leading institutional brands are big, cumbersome and steeped in tradition and process. Their brand voice has been carefully crafted… more Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble

“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?

Creativity is at the core of every successful brand. It’s the essence of what makes the world go round, driven… more 10 Simple Secrets to Keep Your Brand Creative

I still remember the scent of my first new car. It was a sweet smell of success—a blend of new… more The Scent of a Successful Brand

I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive

Do human brands exist? If you are a celebrity or famous are you a brand by default? Not necessarily, I… more Are You Good Enough to Be a Personal Brand?

Brands are owned by its customers. It’s their experience with the brand that matters. It’s their relationship and perception. As… more Never Underestimate Who Owns Your Brand

It’s a known fact that using sex to sell a brand works. But does it build lasting brands? If you… more Using Sex to Build a Brand

Branding is all about mind over matter It’s important to understand how the brain works if you want to build… more Be First In The Customer’s Mind

Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)