Category: Branding

Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

Brands need to be ready today to address future trends. In some cases, they may be too late. This article… more 9 Future Trends That Will Define Brands

We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon

Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?

Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters

In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?

First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is a Tagline or Slogan Brand Critical?

Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*

The leading institutional brands are big, cumbersome and steeped in tradition and process. Their brand voice has been carefully crafted… more Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble

“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?

Creativity is at the core of every successful brand. It’s the essence of what makes the world go round, driven… more 10 Simple Secrets to Keep Your Brand Creative

I still remember the scent of my first new car. It was a sweet smell of success—a blend of new… more The Scent of a Successful Brand

I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive