Category: Branding

In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand

Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More

Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates

Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are… more 5 Important Tips to Protect Your Brand in an Economic Storm

Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

Brands need to be ready today to address future trends. In some cases, they may be too late. This article… more 9 Future Trends That Will Define Brands

We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon

Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?

Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters

In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?

First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is a Tagline or Slogan Brand Critical?

Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*

The leading institutional brands are big, cumbersome and steeped in tradition and process. Their brand voice has been carefully crafted… more Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism

We all live for a great story. A story that we can retell that has suspense, adversity and a great… more Best Seller – Brand Storytelling

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble