Category: Branding

Branding is the strategy to create a memorable, unique and inspiring brand image of the product or service you sell.

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Posted in Branding

Top Brands that Hit Home this Holiday Season

This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season

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Posted in Brand Identity Branding

From B to B or Not to B? That is the Question.

Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive the future you need to be… more From B to B or Not to B? That is the Question.

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Posted in Brand Identity Branding Emotional Branding

The Touch of a Brand

In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand

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Posted in Branding Emotional Branding

Brand Overkill – Why Less is More

Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More

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Posted in Brand Marketing Branding Emotional Branding

Learn How To Inspire Employees To Become Brand Advocates

Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates

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Posted in Brand News Branding

5 Important Tips to Protect Your Brand in an Economic Storm

Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are… more 5 Important Tips to Protect Your Brand in an Economic Storm

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Posted in Brand Marketing Branding Emotional Branding

The Power of a Brand – How to Extract Value from Nothing

Years ago in my economic classes I learnt that supply and demand determined the price/value of most products especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

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Posted in Branding Digital Branding

9 Future Trends That Will Define Brands

Brands need to be ready today to address future trends. In some cases, they may be too late. This article… more 9 Future Trends That Will Define Brands

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Posted in Branding

Wrapping Brands in Hope, Love, Joy, Peace and Bacon

We can thank the birth of Jesus Christ for putting Christmas on the map, but its brand marketers that have… more Wrapping Brands in Hope, Love, Joy, Peace and Bacon

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Posted in Brand News Branding

Can You Put Your Trust In Brands?

Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is… more Can You Put Your Trust In Brands?

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Posted in Brand Identity Branding

Brand’s Voice… it’s not what is said, it’s how it’s said that matters

Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters

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Posted in Branding

Is Your City Sticky Enough To Be A Brand?

In a globalized world, every city has to compete with each other for its share of the world’s talent, resources,… more Is Your City Sticky Enough To Be A Brand?

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Posted in Brand Identity Branding

Is A Tagline or Slogan Brand Critical?

First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is A Tagline or Slogan Brand Critical?

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Posted in Branding

Wine Branding Will Drive You To Drink*

Or at least that what they hope you will do. To understand wine labels you need to understand the history… more Wine Branding Will Drive You To Drink*

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Posted in Branding Digital Branding

Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

The leading institutional brands are big, cumbersome and steeped in tradition and process. Their brand voice has been carefully crafted… more Digital Brands Vs. Traditional Brands – Why Goliath is losing the fight to Challengers

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Posted in Branding

Brand Terrorism

Every brand should be very afraid. Power to the people, as the saying goes. Thanks to the internet consumers have… more Brand Terrorism