Category: Branding

Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a… more How Do Brands Deliver the Future? Innovate

The digital world continues to transform businesses and brands. Agile brands that can anticipate the future and take advantage of… more Five Digital Brand Trends: Opportunity or Threat

Creativity is at the core of every successful brand. It is a continuous reinvention driven by new ideas and new… more 9 Creative Ideas for Great Branding

Brands have played an intrinsic role in our lives. Some brands have mimicked culture, while others have created and driven… more Brands Make the World Go ‘Round

In 1997, Tom Peters coined the phrase “Me Inc.” This sparked the idea that we should strategically build our own personal… more Rethinking Personal Branding

First, I must disclose that I am not a Millennial. I like to think I’ve helped shape them but they… more What Brands Need to Know About Millennials

Since the Trump administration came into power, there have been more brands taking a position on political issues (willingly and… more Are Brands Ready for the Political Arena?

Building a brand on functional and emotional benefits isn’t entirely good enough today. Beyond the brand promise, brands need to… more Six Reasons Why Brands Should Care

Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why… more The Secret to a Successful Brand Starts with “Why”

Companies invest millions of dollars building and protecting brand names. A brand, by any other name, would lose all the… more A brand, by any other name…

Is a retail evolution happening before our eyes? Commercial real estate firm Crushman & Wakefield estimates that more than 12,000… more Why Are So Many Retail Brands Closing?

The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.

Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer

It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns

As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide… more Simple Brands Are Simply Better

Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding