Category: Branding

Branding is the strategy to create a memorable, unique and inspiring brand image of the product or service you sell.

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Posted in Branding Emotional Branding

The Secret to a Successful Brand Starts with “Why”

Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why… more The Secret to a Successful Brand Starts with “Why”

Guess the brands - answer at the bottom of the article.
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Posted in Brand Identity Branding

A brand, by any other name…

Companies invest millions of dollars building and protecting brand names. A brand, by any other name, would lose all the… more A brand, by any other name…

why are so many retail brands closing
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Posted in Brand News Branding

Why Are So Many Retail Brands Closing?

Is a retail evolution happening before our eyes? Commercial real estate firm Crushman & Wakefield estimates that more than 12,000… more Why Are So Many Retail Brands Closing?

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Posted in Brand Marketing Branding

The World Needs More Canadian Brands, and We’re Not Sorry.

The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.

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Posted in Branding Emotional Branding

Laughter Is the Shortest Distance Between Brand and Customer

Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact,… more Laughter Is the Shortest Distance Between Brand and Customer

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Posted in Branding Emotional Branding

The Best 2017 Brand Campaigns

It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best… more The Best 2017 Brand Campaigns

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Posted in Brand Identity Branding

Simple Brands Are Simply Better

As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide… more Simple Brands Are Simply Better

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Posted in Brand Marketing Branding Emotional Branding

The Best Way For A Brand To Taste Great Is Branding

Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding

emotional branding
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Posted in Branding Emotional Branding

A Brand with Feelings – Emotional Branding

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget… more A Brand with Feelings – Emotional Branding

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Posted in Branding

6 Insights That Could Impact Your Brand in 2017

As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to… more 6 Insights That Could Impact Your Brand in 2017

Branding Holiday Quiz
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Posted in Branding

Top Brands that Hit Home this Holiday Season

This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased… more Top Brands that Hit Home this Holiday Season

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Posted in Brand Identity Branding

From B to B or Not to B? That is the Question.

Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive in the future, you must be… more From B to B or Not to B? That is the Question.

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Posted in Brand Identity Branding Emotional Branding

The Touch of a Brand

In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand

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Posted in Branding Emotional Branding

Brand Overkill – Why Less is More

Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we… more Brand Overkill – Why Less is More

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Posted in Brand Marketing Branding Emotional Branding

Learn How To Inspire Employees To Become Brand Advocates

Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates

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Posted in Brand News Branding

5 Important Tips to Protect Your Brand in an Economic Storm

Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are… more 5 Important Tips to Protect Your Brand in an Economic Storm