Category: Branding

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Brands fighting to survive in an ever-changing world isn’t for the faint of heart. Getting customers and employees to rally… more To be victorious, a brand must have a battle cry (tagline, hashtag, slogan, motto, or anthem)

“I pledge to fulfill my brand promise: I will be faithful to you and honest with you; I will respect,… more Brand Love – Target The Heart and Win Big

It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020

Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders… more Important Survival Lessons from Dead Brands

It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding

Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands

We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government… more COVID-19: Actions to Protect Your Brand in a Volatile World

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

As the world becomes smaller and smaller from digitization and globalization, many brands are becoming bigger and bigger. There was… more Killer Brands

I just finished shopping in a typical large urban shopping mall. With over 360 stores, I was sure I could… more Why Retail Store Brands are Doomed

The most wonderful time for brands ‘Tis the season for corporate/retail brands to perpetuate the Christmas brand. No other holiday… more The Spirit of the Christmas Brand

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s… more Lovable Animals Create Formidable Brands