Category: Branding

Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders… more Important Survival Lessons from Dead Brands

It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding

Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands

We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government… more COVID-19: Actions to Protect Your Brand in a Volatile World

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

As the world becomes smaller and smaller from digitization and globalization, many brands are becoming bigger and bigger. There was… more Killer Brands

I just finished shopping in a typical large urban shopping mall. With over 360 stores, I was sure I could… more Why Retail Store Brands are Doomed

The most wonderful time for brands ‘Tis the season for corporate/retail brands to perpetuate the Christmas brand. No other holiday… more The Spirit of the Christmas Brand

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s… more Lovable Animals Create Formidable Brands

Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a… more How Do Brands Deliver the Future? Innovate

The digital world continues to transform businesses and brands. Agile brands that can anticipate the future and take advantage of… more Five Digital Brand Trends: Opportunity or Threat

Creativity is at the core of every successful brand. It is a continuous reinvention driven by new ideas and new… more 9 Creative Ideas for Great Branding

Brands have played an intrinsic role in our lives. Some brands have mimicked culture, while others have created and driven… more Brands Make the World Go ‘Round