Last year I said the 2020 holiday season would be different than all previous years because of the pandemic. 2021… more Did the 2021 holiday brand commercials deliver hope and goodwill?
Brands fighting to survive in an ever-changing world isn’t for the faint of heart. Getting customers and employees to rally… more To be victorious, a brand must have a battle cry (tagline, hashtag, slogan, motto, or anthem)
It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020
Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands
We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government… more COVID-19: Actions to Protect Your Brand in a Volatile World