Category: Branding

Branding is the strategy to create a memorable, unique and inspiring brand image of the product or service you sell.

Liquid Death water
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Posted in Branding

Brand First, Product Second: The Liquid Death Blueprint

A visionary emerged with a radical concept in the saturated marketplace of branded bottled water. Mike Cessario, a former creative… more Brand First, Product Second: The Liquid Death Blueprint

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Posted in Branding

Indie Book Publishing: Useful References and Resources for Aspiring Nonfiction Authors

In the ever-evolving landscape of book publishing, indie authors have found their voice and are making significant contributions to the… more Indie Book Publishing: Useful References and Resources for Aspiring Nonfiction Authors

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Posted in Branding Emotional Branding

Top 2023 Christmas Adverts

‘Twas the season to be merry, though worries linger near, The economy’s not faltering, but cautious minds persevere. The earth… more Top 2023 Christmas Adverts

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Posted in Brand News Branding Cool Brands

The Secret Sauce of Heinz Ketchup: Unveiling 150 Years of Branding Mastery

If you’re a branding enthusiast like me, you’ve probably marveled at the legacy of Heinz Ketchup. Recently, this iconic condiment… more The Secret Sauce of Heinz Ketchup: Unveiling 150 Years of Branding Mastery

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Posted in Barbie Brand Marketing Branding Cool Brands

Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

At a time when women faced significant barriers in the business world, Ruth Handler fearlessly pursued her passion for entrepreneurship…. more Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

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Posted in Branding

Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

The Vachon company, famous for its Jos Louis and May West snack cake brand, recently celebrated its 100th anniversary. Thanks… more Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

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Posted in Animal Branding Brand Marketing Branding

The Winning Edge: The Role of Mascots on Branding Success

What is a Mascot: Understanding the Role and Significance A mascot represents a person, fictional character, animal, or inanimate object,… more The Winning Edge: The Role of Mascots on Branding Success

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Posted in Branding

Martha Stewart: The Timeless Branding Queen Who Continues to Reign

Martha Stewart, an exceptional figure in the world of branding, has recently made headlines by achieving yet another remarkable feat…. more Martha Stewart: The Timeless Branding Queen Who Continues to Reign

Branding Queens Anniversary
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Posted in Branding

Empowering Women, One Story at a Time: ‘Branding Queens’ Celebrates One Year.

I can’t believe it’s already been a year since Branding Queens was released! Reflecting on this incredible journey, I am… more Empowering Women, One Story at a Time: ‘Branding Queens’ Celebrates One Year.

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Posted in Branding

A Royal Triumph: Branding Queens Shines as Finalist in Two International Indie Book Awards

We are thrilled to announce that Branding Queens by Kim D. Rozdeba has been named a finalist for the 2022… more A Royal Triumph: Branding Queens Shines as Finalist in Two International Indie Book Awards

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Posted in Branding

2022: Year of [fill in the blank].

Every year I sit down and contemplate the year’s events based on their impacts on humanity and my own physical… more 2022: Year of [fill in the blank].

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Posted in Branding

We Love the Spirit of Christmas Commercials/Adverts

Retailers’ Christmas commercials are back with a vengeance and high inventory levels as they try to stir up happy emotions… more We Love the Spirit of Christmas Commercials/Adverts

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Posted in Branding

Mariah Carey—Queen of Christmas Minus the Trademark

Recently, Mariah Carey was denied by the U.S. Patent and Trademark Office to register the moniker “Queen of Christmas.” The… more Mariah Carey—Queen of Christmas Minus the Trademark

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Posted in Branding

Everything you wanted to know about Book Clubs

“Reading is the sole means by which we slip, involuntarily, often helplessly, into another’s skin, another voice, another’s soul.” ~Joyce… more Everything you wanted to know about Book Clubs

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Posted in Branding

Canadian Queens of Branding

In honour of Women’s History Month in Canada, I wondered who the Canadian women were who built incredible brands. I… more Canadian Queens of Branding

BQ Audiobook
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Posted in Branding

No time to read? Branding Queens is now an Audiobook

Branding Queens is now an audiobook for those without time to read. Branding Queens audiobook is now available at Kobo.com… more No time to read? Branding Queens is now an Audiobook