Category: Branding

‘Twas the season to be merry, though worries linger near, The economy’s not faltering, but cautious minds persevere. The earth… more Top 2023 Christmas Adverts

If you’re a branding enthusiast like me, you’ve probably marveled at the legacy of Heinz Ketchup. Recently, this iconic condiment… more The Secret Sauce of Heinz Ketchup: Unveiling 150 Years of Branding Mastery

At a time when women faced significant barriers in the business world, Ruth Handler fearlessly pursued her passion for entrepreneurship…. more Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

The Vachon company, famous for its Jos Louis and May West snack cake brand, recently celebrated its 100th anniversary. Thanks… more Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

What is a Mascot: Understanding the Role and Significance A mascot represents a person, fictional character, animal, or inanimate object,… more The Winning Edge: The Role of Mascots on Branding Success

Martha Stewart, an exceptional figure in the world of branding, has recently made headlines by achieving yet another remarkable feat…. more Martha Stewart: The Timeless Branding Queen Who Continues to Reign

I can’t believe it’s already been a year since Branding Queens was released! Reflecting on this incredible journey, I am… more Empowering Women, One Story at a Time: ‘Branding Queens’ Celebrates One Year.

We are thrilled to announce that Branding Queens by Kim D. Rozdeba has been named a finalist for the 2022… more A Royal Triumph: Branding Queens Shines as Finalist in Two International Indie Book Awards

Every year I sit down and contemplate the year’s events based on their impacts on humanity and my own physical… more 2022: Year of [fill in the blank].

Retailers’ Christmas commercials are back with a vengeance and high inventory levels as they try to stir up happy emotions… more We Love the Spirit of Christmas Commercials/Adverts

Recently, Mariah Carey was denied by the U.S. Patent and Trademark Office to register the moniker “Queen of Christmas.” The… more Mariah Carey—Queen of Christmas Minus the Trademark

“Reading is the sole means by which we slip, involuntarily, often helplessly, into another’s skin, another voice, another’s soul.” ~Joyce… more Everything you wanted to know about Book Clubs

In honour of Women’s History Month in Canada, I wondered who the Canadian women were who built incredible brands. I… more Canadian Queens of Branding

Branding Queens is now an audiobook for those without time to read. Branding Queens audiobook is now available at Kobo.com… more No time to read? Branding Queens is now an Audiobook

First, let me apologize to you for my inconsistent blogging in the last couple of years. I can’t blame it… more Introducing my first book, Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

Last year I said the 2020 holiday season would be different than all previous years because of the pandemic. 2021… more Did the 2021 holiday brand commercials deliver hope and goodwill?