Category: Brand Marketing

What is a Mascot: Understanding the Role and Significance A mascot represents a person, fictional character, animal, or inanimate object,… more The Winning Edge: The Role of Mascots on Branding Success

It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders… more Important Survival Lessons from Dead Brands

We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.

Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding

Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates

Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing

The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?