Category: Brand Marketing
Brand Marketing is the theory and tactics to make a strong brand.
Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality
At a time when women faced significant barriers in the business world, Ruth Handler fearlessly pursued her passion for entrepreneurship…. more Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality
The Winning Edge: The Role of Mascots on Branding Success
What is a Mascot: Understanding the Role and Significance A mascot represents a person, fictional character, animal, or inanimate object,… more The Winning Edge: The Role of Mascots on Branding Success
How Brands Inspire the Holiday Spirit in the Year 2020
It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020
Important Survival Lessons from Dead Brands
“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders… more Important Survival Lessons from Dead Brands
Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
The Who, What, How & Why of a Brand is Big
The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big
The World Needs More Canadian Brands, and We’re Not Sorry.
The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.
The Best Way For A Brand To Taste Great Is Branding
Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding
Learn How To Inspire Employees To Become Brand Advocates
Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates
The Power of a Brand – How to Extract Value from Nothing
Years ago, in my economics classes, I learned that supply and demand determined the price/value of most products, especially commodities…. more The Power of a Brand – How to Extract Value from Nothing
Is Your Brand Ready for Content Marketing?
The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?
