It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020
We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus
The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends…. more The World Needs More Canadian Brands, and We’re Not Sorry.
Where does the taste of a brand fit? You guessed it, in the mouth. However, if your brand can’t fit… more The Best Way For A Brand To Taste Great Is Branding
Your greatest brand asset is your employees. What are they saying about your brand? Are they inspired to share your… more Learn How To Inspire Employees To Become Brand Advocates
Years ago in my economic classes I learnt that supply and demand determined the price/value of most products especially commodities…. more The Power of a Brand – How to Extract Value from Nothing