Category: Brand Identity
Brand Identity is about all the elements of a brand such as colors, graphic design, logotype, and brand name. Collectively, these brand element identify and distinguish the brand in the consumers’ mind.
Does the colour of a brand really matter?
“Any color – so long as it’s black.” Henry Ford If you followed the virtual sensation of what colour was… more Does the colour of a brand really matter?
10 Simple Secrets to Keep Your Brand Creative
Creativity is at the core of every successful brand. It’s the essence of what makes the world go round, driven… more 10 Simple Secrets to Keep Your Brand Creative
The Scent of a Successful Brand
I still remember the scent of my first new car. It was a sweet smell of success—a blend of new… more The Scent of a Successful Brand
Brands Need to Be Faster to Stay Alive
I don’t think anyone is surprised that the speed of life has consumers demanding instant gratification. In the past, if… more Brands Need to Be Faster to Stay Alive
WABBA (Will All Brands Become Acronyms)
Today, acronyms and meaningless letters surround us. Every business and industry has its acronyms and initials. We all need a… more WABBA (Will All Brands Become Acronyms)
What’s a brand name and logo worth?
No one and no brand can live without a name. The musician Prince (born Prince Rogers Nelson) tried for five… more What’s a brand name and logo worth?
Building a Brand Identity Is Getting Hard
The brand name tells us what the product or service is called. The design mark offers a visual cue that… more Building a Brand Identity Is Getting Hard