Category: Brand Identity

Brand Identity is about all the elements of a brand such as colors, graphic design, logotype, and brand name. Collectively, these brand element identify and distinguish the brand in the consumers’ mind.

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Posted in Brand Identity Branding

The Amazing Magic Of Audio Branding

Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding

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Posted in Brand Identity Branding

Pink Colour Branding

It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding

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Posted in Brand Identity Brand Marketing Branding

Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

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Posted in Brand Development Brand Identity Brand Marketing Branding

The Who, What, How & Why of a Brand is Big

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

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Posted in Brand Identity Branding

Rethinking Personal Branding

In 1997, Tom Peters coined the phrase “Me Inc.” This sparked the idea that we should strategically build our own personal… more Rethinking Personal Branding

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Posted in Brand Identity Branding

What Brands Need to Know About Millennials

First, I must disclose that I am not a Millennial. I like to think I’ve helped shape them but they… more What Brands Need to Know About Millennials

Guess the brands - answer at the bottom of the article.
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Posted in Brand Identity Branding

A brand, by any other name…

Companies invest millions of dollars building and protecting brand names. A brand, by any other name, would lose all the… more A brand, by any other name…

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Posted in Brand Identity Branding

Simple Brands Are Simply Better

As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide… more Simple Brands Are Simply Better

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Posted in Brand Identity Branding

From B to B or Not to B? That is the Question.

Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive the future you need to be… more From B to B or Not to B? That is the Question.

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Posted in Brand Identity Branding Emotional Branding

The Touch of a Brand

In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our… more The Touch of a Brand

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Posted in Brand Identity Branding

Brand’s Voice… it’s not what is said, it’s how it’s said that matters

Everyone in brand marketing understands the importance of clearly defining and living your brand tone-of-voice but I am not sure… more Brand’s Voice… it’s not what is said, it’s how it’s said that matters

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Posted in Brand Identity

What does a red cup have to do with branding?

Full Stop – red cups are part of the Starbucks brand experience. As a matter of fact, over 60 million… more What does a red cup have to do with branding?

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Posted in Brand Identity Branding

Is A Tagline or Slogan Brand Critical?

First, let’s understand the difference between a slogan and a tagline. A slogan is used in advertising to help solidify… more Is A Tagline or Slogan Brand Critical?

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Posted in Brand Identity

Why Care About Brand Architecture

In any significant construction project like a hospital, office building or condominium the starting point is generally its architecture which… more Why Care About Brand Architecture

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Posted in Brand Identity Brand Marketing

Is Your Brand Ready for Content Marketing?

The hottest new brand trend is brand publishing, or also referred to in a less aggressive way as content marketing…. more Is Your Brand Ready for Content Marketing?

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Posted in Brand Identity Branding

5 Ways to Keep a Brand Out of Trouble

Every once in a while a brand will screw-up. If you go online and google “Brand Blunders,” you will find… more 5 Ways to Keep a Brand Out of Trouble