Category: Brand Future

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Posted in Brand Future Branding Emotional Branding

COVID-19: Actions to Protect Your Brand in a Volatile World

The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government… more COVID-19: Actions to Protect Your Brand in a Volatile World

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Posted in Brand Future Branding Digital Branding

Killer Brands

As the world becomes smaller and smaller from digitization and globalization, many brands are becoming bigger and bigger. There was… more Killer Brands

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Posted in Brand Future Branding

Why Retail Store Brands are Doomed

I just finished shopping in a typical large urban shopping mall. With over 360 stores, I was sure I could… more Why Retail Store Brands are Doomed

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Posted in Brand Future Brand News Branding

Five Digital Brand Trends: Opportunity or Threat

The digital world continues to transform businesses and brands. Agile brands that can anticipate the future and take advantage of… more Five Digital Brand Trends: Opportunity or Threat