Category: Brand Development
The Who, What, How & Why of a Brand is Big
The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big
Cool Brands – The Cool Factors
Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors
How Do Brands Deliver the Future? Innovate
Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a… more How Do Brands Deliver the Future? Innovate
9 Creative Ideas for Great Branding
Creativity is at the core of every successful brand. It is a continuous reinvention driven by new ideas and new… more 9 Creative Ideas for Great Branding