Category: Brand Development

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Posted in Brand Development Brand Identity Brand Marketing Branding

The Who, What, How & Why of a Brand is Big

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

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Posted in Brand Development Branding Cool Brands Emotional Branding

Cool Brands – The Cool Factors

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors

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Posted in Brand Development Branding

How Do Brands Deliver the Future? Innovate

Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a… more How Do Brands Deliver the Future? Innovate

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Posted in Brand Development Branding

9 Creative Ideas for Great Branding

Creativity is at the core of every successful brand. It is a continuous reinvention driven by new ideas and new… more 9 Creative Ideas for Great Branding