Category: Animal Branding

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Posted in Animal Branding Brand Marketing Branding

The Winning Edge: The Role of Mascots on Branding Success

What is a Mascot: Understanding the Role and Significance A mascot represents a person, fictional character, animal, or inanimate object,… more The Winning Edge: The Role of Mascots on Branding Success

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Posted in Animal Branding Branding Emotional Branding

Lovable Animals Create Formidable Brands

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest is required…. more Lovable Animals Create Formidable Brands