Category: Animal Branding
The Winning Edge: The Role of Mascots on Branding Success
What is a Mascot: Understanding the Role and Significance A mascot represents a person, fictional character, animal, or inanimate object,… more The Winning Edge: The Role of Mascots on Branding Success
Lovable Animals Create Formidable Brands
Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s… more Lovable Animals Create Formidable Brands