Branding Tools

Brand Tone of Voice Tools

Anna Tong has a 10 Minute Recipe for Establishing the Brand Tone of Voice

If 10 minutes is too long, Alex Honeysett has a 4 Steps to Finding Your Brand’s Voice

Here is a list of other sites and examples of brand voice and tone guides:
MailChimp’s Voice and Tone
Oxford University style guide
Buffer’s voice & tone guide
Steven Pinker’s The Sense of Style
George Orwell’s Five Rules for Effective Writing
David Ogilvy’s 10 Tips on Writing

Mascot Branding Tools

Assess Mascot Branding Fit

To help determine if mascot branding is the right strategy for your brand, answer these questions:

Assess the Type of Mascot

To help evaluate which type of mascot would be the best for your brand, here is a list of questions to help determine the best.

Animal Mascot that Defines Key Brand Traits

Branding Charts

Interesting Branding Links

Branding Tips Blog|Anthem Branding


Riverside is the easiest way to record podcasts and videos in studio quality from anywhere. All from your browser. I use this a lot! Check it out here.

PodMatch automatically matches podcast Hosts with Guests. Imagine your favorite online dating app, but you’re booking podcast interviews instead of using it for finding dates. They use the same(ish) technology for automated matching! Check it out here.

Book Club Support

Branding Queens Book Club Resources