Brand Tone of Voice Tools
Anna Tong has a 10 Minute Recipe for Establishing the Brand Tone of Voice
If 10 minutes is too long, Alex Honeysett has a 4 Steps to Finding Your Brand’s Voice
Here is a list of other sites and examples of brand voice and tone guides:
MailChimp’s Voice and Tone
Oxford University style guide
Buffer’s voice & tone guide
Steven Pinker’s The Sense of Style
George Orwell’s Five Rules for Effective Writing
David Ogilvy’s 10 Tips on Writing
Mascot Branding Tools
Assess Mascot Branding Fit
To help determine if mascot branding is the right strategy for your brand, answer these questions:
Assess the Type of Mascot
To help evaluate which type of mascot would be the best for your brand, here is a list of questions to help determine the best.
Animal Mascot that Defines Key Brand Traits
Interesting Branding Links
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