Branding Queens

Overall, a brilliant idea. Bravo!”

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Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, each built a famous brand beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact that a woman creates it, and the probability becomes almost impossible. Getting to the top of their empire wasn’t easy. Branding Queens is the first book that celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty based on exceptional quality and services.

History hasn’t been kind to women entrepreneurs; even today, they struggle to secure a seat at the boardroom table in a male-dominated business world. Yet, amazingly, most of these branding queens had no formal business education or experience to prepare them for the many challenges they faced along their enchanting brand journey. So instead, they used their intelligence, intuition, courage, and passion to help them succeed.

This [book] was a treat! Great job. I can’t wait to see it in print on my shelf.

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Who are these women? Branding Queens focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturers—of vacuum cleaners, airplanes, and toys—two bakers, one winemaker, one direct marketer, and a real sovereign. Swedish artist Ida Hay beautifully captures their personalities in twenty inspiring ink portraits to enrich the stories.

Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. First, you will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, self-identity, and happiness through products and services. Then, to help structure what these women did, you will discover the five branding components: Commitment, Construct, Community, Content, and Consistency (5Cs). Together, you will learn their branding secrets.

Through these enchanting adventures, you will find unique approaches, insights, and techniques to building a brand. These branding queens lived life to its fullest by following their passions and dreams. Their stories are just as big as their brands.

Outstanding; such a powerful and inspiring read.

Beta Reader

Branding Queens will be available in hardcover, paperback, and ebook at all major book retailers in the USA, Canada, UK, and Australia. books2read.com/brandingqueens

About the Author

Kim Derrick Rozdeba
Photograph by Nick Iwanyshyn [email protected]

Kim D. Rozdeba is passionate about building strong brands and is an avid blog writer on the topic. One day it occurred to him how little was written about branding from a gender perspective, especially about entrepreneurial women brand leaders. When he realized this was an untold story of a long list of women he found so inspiring, he immediately decided to make these inspirational women the subject of his book. Derrick has over thirty years of marketing and branding experience working for major brands and advertising agencies. When he isn’t investigating what makes some brands iconic and others wither away in time, he works in the corporate world supporting a global brand as head of communications and public affairs. The indie book Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties is Rozdeba’s first book.