Branding Queens—Soon to be published early 2022
Overall, a brilliant idea. Bravo!
What does Barbe Nicole Clicquot, Anna Bissell, C.J. Walker, Elizabeth Arden, Coco Chanel, Margaret Rudkin, Olive Ann Beech, Estee Lauder, Ruth Handler, Katharine Graham, Mary Kay Ash, Queen Elizabeth II, Lillian Vernon, Elisabeth Clairborne, Martha Stewart, Anita Roddick, Oprah Winfrey, Debbi Fields, Tory Burch, and Sara Blakely all have in common? Their followers love them and their brands. They are true branding queens. This book is about their journey of following their dreams, defying the odds, and being crowned as a brand dynasty with millions of loyal customers worldwide. While some of these brands started in the 19th century, they are still relevant and vibrant today.
This [book] was a treat! Great job. I can’t wait to see it in print on my shelf.
History hasn’t been kind to women entrepreneurs; even today, they struggle to secure a seat at the boardroom table in a male-dominated business world. Amazingly, these women had no formal business education or experience to prepare them for the many challenges they faced along their brand journey. Getting to the top of their empire wasn’t easy. Yet, their stories are enchanting, uplifting, and inspiring. Their adventures reveal how to build a formidable brand in twenty different ways. You will learn powerful marketing and branding techniques, insights, and strategies through their encounters and challenges. These women persevered on their terms to gain the title of branding queen, and hopefully, you will learn from their experience to become a better brand builder.
Great book, great stories.
Outstanding; such a powerful and inspiring read.
All Hail the Branding Queens
Barbe Nicole Clicquot Ponsardin—Queen of Champagne
Anna Bissell—Queen of Clean
Madam C.J. Walker—Black Beauty Queen
Elizabeth Arden—Queen of Hope
Coco Chanel—Queen of Haute Coutre
Margaret Rudkin—Queen of Baking
Olive Ann Beech—Queen of Aviation
Estrée Lauder—Queen of PR
Ruth Handler—Queen of Barbie
Katharine Graham—Queen of Washington
Mary Kay Ash—Queen of Pink
Queen Elizabeth II—Queen of England
Lillian Vernon—Queen of Mail-Order
Elisabeth Claiborne—Queen of Separates
Martha Stewart—Queen of Good Taste
Anita Roddick—Queen of Green
Debbi Fields—Cookie Queen
Tory Burch—Queen of Preppy Chic
Sara Blakely—Queen Bee of Undergarments
About the Author
Kim Derrick Rozdeba has over three decades of branding, marketing, and corporate communications experience in the petroleum, airline, telecommunication, automotive, agriculture, and pharmaceutical industries. Currently, he is the Vice President of Communications, Public Affairs, Science and Sustainability at Bayer Inc. Canada. Derrick is passionate about building strong brands and is an avid writer on the topic. This is his first book on the subject. In addition, he enjoys reading, snowboarding, working out, and everything about food and wine. He resides in Calgary, Alberta, Canada, with his wife, Brenda, and has three adult children.