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Posted in Branding Cool Brands Emotional Branding

Brand Love – Target The Heart and Win Big

“I pledge to fulfill my brand promise: I will be faithful to you and honest with you; I will respect,… more Brand Love – Target The Heart and Win Big

man in santa claus costume
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Posted in Brand Marketing Branding Emotional Branding

How Brands Inspire the Holiday Spirit in the Year 2020

It’s safe to say that the 2020 holiday season will be different from any other holiday season for retail brands… more How Brands Inspire the Holiday Spirit in the Year 2020

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Posted in Brand Identity Branding

The Amazing Magic Of Audio Branding

Audio branding is like the icing on the cake. It provides an amazing, rich and memorable tone to your brand… more The Amazing Magic Of Audio Branding

I see dead brands
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Posted in Brand Marketing Branding

Important Survival Lessons from Dead Brands

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders… more Important Survival Lessons from Dead Brands

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Posted in Brand Identity Branding

Pink Colour Branding

It’s not just a colour. It’s a state of mind. The colour pink is a striking and controversial colour, full… more Pink Colour Branding

Using fear to build a brand
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Posted in Branding Emotional Branding

Fear Is The Greatest Persuader That Doesn’t Terrify Brands

Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion…. more Fear Is The Greatest Persuader That Doesn’t Terrify Brands

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Posted in Brand Identity Brand Marketing Branding

Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of… more Suddenly Corona Beer is in Danger of Becoming a Victim of Coronavirus

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Posted in Brand Future Branding Emotional Branding

COVID-19: Actions to Protect Your Brand in a Volatile World

The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government… more COVID-19: Actions to Protect Your Brand in a Volatile World

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Posted in Brand Development Brand Identity Brand Marketing Branding

The Who, What, How & Why of a Brand is Big

The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its… more The Who, What, How & Why of a Brand is Big

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Posted in Brand Future Branding Digital Branding

Killer Brands

As the world becomes smaller and smaller from digitization and globalization, many brands are becoming bigger and bigger. There was… more Killer Brands

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Posted in Brand Future Branding

Why Retail Store Brands are Doomed

I just finished shopping in a typical large urban shopping mall. With over 360 stores, I was sure I could… more Why Retail Store Brands are Doomed

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Posted in Branding Emotional Branding

The Spirit of the Christmas Brand

The most wonderful time for brands ‘Tis the season for corporate/retail brands to perpetuate the Christmas brand. No other holiday… more The Spirit of the Christmas Brand

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Posted in Brand Development Branding Cool Brands Emotional Branding

Cool Brands – The Cool Factors

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the… more Cool Brands – The Cool Factors

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Posted in Animal Branding Branding Emotional Branding

Lovable Animals Create Formidable Brands

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s… more Lovable Animals Create Formidable Brands

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Posted in Brand Development Branding

How Do Brands Deliver the Future? Innovate

Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a… more How Do Brands Deliver the Future? Innovate

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Posted in Brand Future Brand News Branding

Five Digital Brand Trends: Opportunity or Threat

The digital world continues to transform businesses and brands. Agile brands that can anticipate the future and take advantage of… more Five Digital Brand Trends: Opportunity or Threat